The New Name for East Lothian FM
As many of our listeners know, ELFM was recently awarded a grant to help us upgrade our studio. We wanted to increase our space to make it easier to accommodate visitors, bands and guests whilst improving our disabled access and creating a more suitable environment for our hardworking volunteers.
Our project is going to plan and our new premises in Tranent, East Lothian are gradually taking shape. There was one bit of news we kept back though.
When we move to Tranent, East Lothian FM will become Radio Saltire.
We think the new name better describes our aims and objectives. The Salitre is an icon of Scotland so is relevant to our many overseas listeners but it is also synonymous with East Lothian. Our county was the birthplace of our national flag so we think it is a great symbol to represent a station listened to globally but born in East Lothian.
Whilst the name East Lothian FM celebrates our locality, it doesn’t acknowledge our global audience. We believe Radio Saltire will help our audience recognise our brand worldwide whilst maintaining our local roots.
Keep Up With Our News
Radio Saltire already has a Facebook Page and Twitter account. These are live now and will start filling with news tonight. Our website will be ported across to our new address (http://www.RadioSaltire.org) over the next few weeks.
So please bookmark these addresses and drop us a comment or tweet if you want to get in touch.
If you’d like to get involved or just want to find out more, you can use the Contact Form on this site or email info@RadioSaltire.org