enjoyleisure is helping young people achieve their healthy endeavours by supporting the Responsible Retailing of Energy Drinks (RRED) campaign.
The RRED campaign invites retailers to adopt a voluntary code of good practice which restricts sales of energy drinks to over sixteen-year olds.
enjoyleisure, the provider of local sports & leisure facilities in East Lothian, back the RRED campaign. These beverages are highly caffeinated and promise to give the customer greater energy levels. They differ from sports drinks, which are designed to boost the athlete’s performance.
enjoyleisure is totally committed to supporting healthy lifestyle choices for their customers, which is why these energy drinks are not stocked in vending machines, nor are they available for sale in any of its venues. enjoyleisure has acknowledged the potential dangers of caffeinated energy drinks as outlined by RRED, which include some health reservations for children and other young people. Worryingly children also make up one of the largest groups of energy drinks consumers.
Bill Axon, General Manager at enjoyleisure said, ‘We are very pleased to support the RRED campaign to show our support for the health and well-being of our younger customers. Over one million customers use our facilities every year, with a significant number in the younger age group and we are keen to play our part in making East Lothian a healthier place to live. While we support ‘freedom of choice’ it would be inappropriate and potentially negligent not to take account of concerns raised regarding such drinks’.
Fiona O’Donnell MP for East Lothian said ‘ I am pleased that enjoyleisure are supporting the RRED campaign to help promote healthier choices for children and young people in East Lothian. I also want to pay credit to Cllr Austin Hart for all the work she has undertaken to spread the word about the impact of these drinks on children. I hope that other local retailers will follow the lead shown by enjoyleisure and sign up to the campaign’.
Director of RRED Norma Austin Hart said ‘The RRED campaign is delighted to welcome enjoyleisure to the RRED family. We need more retailers to take their responsibility to their customers more seriously. enjoyleisure is sending out exactly the right message to young people, energy drinks have no place in a healthy child’s diet’.
RRED stands for Responsible Retail of Energy Drinks and is a grass roots campaign aimed at the retail sector. RRED retailers make a commitment to restrict the sale of energy drinks to over 16s. More information about RRED retailers and the campaign are on www.rredcampaign.org.uk or call Norma Austin Hart on 07713 643430
enjoyleisure manages sports and leisure facilities across East Lothian on behalf of East Lothian Council, including; Dunbar Leisure Pool; East Lothian Athletics Arena; Climbing Wall at Forester Park, Tranent; Musselburgh Links, The Old Golf Course; Winterfield Golf Course; Sports Centres in every major town and various pitches and pavilions across the county. For further information, visit www.enjoyleisure.com.
PICTURED: Fiona O’Donnell MP (left) and Norma Reed – Director of RRED Councillor – presenting enjoyleisure General Manager Bill Axon with the RRED Certificate of Participation.
Thanks to Jennifer Jarvis for submitting the information to Radio Saltire.